Developing a brand structure pyramid model for travel-related online social networks

Albert Barreda, Khaldoon Nusair, Anil Bilgihan and Fevzi Okumus

Year of publication:	2013
Authors:	Barreda, Albert ; Nusair, Khaldoon ; Bilgihan, Anil ; Okumus, Fevzi
Published in:	Tourism review : the official journal of the AIEST. - Bingley : Emerald, ISSN 1660-5373, ZDB-ID 2440017-8. - Vol. 68.2013, 4, p. 49-70
Subject:	Brand attachment \| Brand evaluation \| Brand knowledge \| e-loyalty \| OSN websites \| SEM \| Markenführung \| Brand management \| Social Web \| Social web \| Website \| Markenimage \| Brand image \| Beziehungsmarketing \| Relationship marketing \| Konsumentenverhalten \| Consumer behaviour \| Markenartikel \| Brand \| Soziales Netzwerk \| Social network \| Online-Marketing \| Internet marketing

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