Developing a decision model for brand naming using Delphi method and analytic hierarchy process
| Year of publication: |
2013
|
|---|---|
| Authors: | Hsu, Pi-Fang ; Lin, Fang-Lei |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bradford : Emerald, ISSN 0954-7517, ZDB-ID 11747407. - Vol. 25.2013, 2 (29.3.), p. 187-199
|