Developing a feature-centric and affordance-based conceptualization of social media interactions
Year of publication: |
2023
|
---|---|
Authors: | Sajtos, Laszlo ; Cao, Joanne T. ; Zhang, Wen ; Peko, Gabrielle ; Sundaram, David |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 5, p. 1224-1244
|
Subject: | Affordance | Feature-based analysis | Feature-affordance relationship | Social media | Social Web | Social web | Beziehungsmarketing | Relationship marketing |
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