Developing a measure of risk adjusted revenue (RAR) in credit cards market: Implications for customer relationship management
| Year of publication: |
2013
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|---|---|
| Authors: | Singh, Shweta ; Murthi, B.P.S. ; Steffes, Erin |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 2430034. - Vol. 224.2013, 2 (16.1.), p. 425-434
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