Evaluating the Effect of Affinity Card Programs on Customer Profitability Using Propensity Score Matching
| Year of publication: |
2013
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|---|---|
| Authors: | Bakhtiari, Ali ; Murthi, B.P.S. ; Steffes, Erin |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - New York, NY : Wiley, ISSN 1094-9968, ZDB-ID 14249509. - Vol. 27.2013, 2, p. 83-97
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