Developing a scale to measure need-to-tell personality trait to predict consumers' willingness to provide online reviews
John Kim, Gregory R. Thrasher, Caitlin A. Demsky
| Year of publication: |
2025
|
|---|---|
| Authors: | Kim, John ; Thrasher, Gregory R. ; Demsky, Caitlin A. |
| Subject: | online review acquisition plan | personality | predicting online posting intentions | scale development | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Messung | Measurement | Persönlichkeitsmerkmal | Personality trait | Persönlichkeitspsychologie | Personality psychology | Personalisierung | Personalization | Social Web | Social web |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22169 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015373340