Developing a scale to measure the enjoyment of web experiences

Aleck Lin, Shirley Gregor, and Michael Ewing

Year of publication:	2008
Authors:	Lin, Aleck ; Gregor, Shirley ; Ewing, Michael
Published in:	Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 22.2008, 4, p. 40-57
Subject:	Internet \| Website \| Mediennutzung \| Media usage \| Emotion \| Messung \| Measurement

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