Developing and managing customer relationships
Simon Kelly
| Year of publication: |
2005
|
|---|---|
| Authors: | Kelly, Simon |
| Published in: |
Understanding and managing customers. - Harlow [u.a.] : Financial Times Prentice Hall, ISBN 0-273-68562-7. - 2005, p. 273-304
|
| Subject: | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002377883