Developing and testing a global model to explain the adoption of websites by users in rural tourism accommodations
Year of publication: |
2012
|
---|---|
Authors: | Herrero, Ángel ; San Martín, Héctor |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 31.2012, 4, p. 1178-1186
|
Subject: | Agrotourismus | Rural tourism | Hotellerie | Hotel industry | Website | Benutzerfreundlichkeit | Usability | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Spanien | Spain |
-
Nieto, Jannine, (2014)
-
Online marketing strategy and market segmentation in the Spanish rural accommodation sector
Polo Peña, Ana Isabel, (2016)
-
Fida Hussain Chandio, (2017)
- More ...
-
Explaining residents' attitudes towards tourism and tourists : A new approach based on brand theory
San Martín, Héctor, (2018)
-
San Martín, Héctor, (2012)
-
Herrero, Ángel, (2015)
- More ...