Influence of the user's psychological factors on the online purchase intention in rural tourism : integrating innovativeness to the UTAUT framework
Year of publication: |
2012
|
---|---|
Authors: | San Martín, Héctor ; Herrero, Ángel |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 33.2012, 2, p. 341-350
|
Subject: | Agrotourismus | Rural tourism | Electronic Commerce | E-commerce | Urlaubsverhalten | Holiday behaviour | Online-Buchungssystem | Online booking system | Innovationsakzeptanz | Innovation adoption | Spanien | Spain |
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