Developing and Validating AFFINITY: A New Scale to Measure Consumer Affinity toward Foreign Countries
| Year of publication: |
2012
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|---|---|
| Authors: | Wongtada, Nittaya ; Rice, Gillian ; Bandyopadhyay, Subir K. |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 24.2012, 3 (1.5.), p. 147-168
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