Developing brands for patented fruit varieties : does the name matter?
Bradley J. Rickard; Todd M. Schmit; Miguel I. Gómez; Hao Lu
| Year of publication: |
2013
|
|---|---|
| Authors: | Rickard, Bradley J. ; Schmit, Todd M. ; Gómez, Miguel I. ; Lu, Hao |
| Published in: |
Agribusiness : an internat. journal. - Hoboken, NJ : Wiley, ISSN 0742-4477, ZDB-ID 743656-7. - Vol. 29.2013, 3, p. 259-272
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| Subject: | Patent | Markenführung | Brand management | Markenartikel | Brand | Patentrecht | Patent law | Obst | Fruit |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010195580