Developing churn models using data mining techniques and social network analysis

by Goran Klepac, Robert Kopal and Leo Mrsic

"This book provides an in-depth analysis of attrition modeling relevant to business planning and management, offering insightful and detailed explanation of best practices, tools, and theory surrounding churn prediction and the integration of analytic tools"--Provided by publisher.

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Year of publication:	2015
Authors:	Klepac, Goran ; Kopal, Robert ; Mrsic, Leo
Institutions:	IGI Global (publisher)
Publisher:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : IGI Global
Subject:	Data Mining \| Data mining \| Soziales Netzwerk \| Social network \| Theorie \| Theory

Extent:	Online-Ressource(PDFs (308 pages).)
Type of publication:	Book / Working Paper
Language:	English
Notes:	"Research essentials collection Includes bibliographical references Restricted to subscribers or individual electronic text purchasers Mode of access: World Wide Web Also available in print.
ISBN:	1-4666-6288-3 ; 978-1-4666-6291-9 ; 978-1-4666-6289-6 ; 978-1-4666-6288-9 ; 1-4666-6288-3
Other identifiers:	10.4018/978-1-4666-6288-9 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011728071