Developing communication strategies to engage a new generation of donors : fostering relationships between Gen Z and non-profit organizations
Kimberly A. Parker, Anne Amegbeha Amissah, Matthew Deffendall, Samantha N. Pfeiffer, Madison Adams, Christopher Clements, Sylvia Scheuer, Madison Guay, David Abney, Mark A. Ribott II, Nadia Rahman
| Year of publication: |
2024
|
|---|---|
| Authors: | Parker, Kimberly A. ; Amissah, Anne Amegbeha ; Deffendall, Matthew ; Pfeiffer, Samantha N. ; Adams, Madison ; Clements, Christopher ; Scheuer, Sylvia ; Guay, Madison ; Abney, David ; Ribott, Mark A. <II> ; Rahman, Nadia |
| Published in: |
Journal of philanthropy and marketing. - Hoboken, NJ : Wiley, ISSN 2691-1361, ZDB-ID 3059641-5. - Vol. 29.2024, 1, Art.-No. e1829, p. 1-12
|
| Subject: | emerging donors | focus groups | Gen Z | narrative messages | non-profit organizations | Nonprofit-Organisation | Nonprofit organization | Entwicklungshilfe | Development aid | Nonprofit-Marketing | Nonprofit marketing | Interne Kommunikation | Internal communication | Entwicklungsländer | Developing countries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/nvsm.1829 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014450609