Developing a conceptual framework for medium-sized enterprise internationalization : an incremental and circular process-oriented approach to effective export management
| Year of publication: |
2024
|
|---|---|
| Authors: | Gatto, Luca ; Nasta, Luigi ; Pirolo, Luca |
| Published in: |
Piccola impresa : rivista internazionale di studi e ricerche. - Urbino : [Associazione per lo studio della Piccola e Media Impresa], ISSN 2421-5724, ZDB-ID 2864669-1. - 2024, 3, p. 107-132
|
| Subject: | Conceptual framework | Export Business Plan | Export Management | Medium-sized enterprises Internationalization | Process-oriented models | KMU | SME | Globalisierung | Globalization | Internationaler Markteintritt | International market entry | Export | Internationales Marketing | International marketing | Strategisches Management | Strategic management |
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