Developing different types of anticipated experience positioning for electric cars
Ingrid Moons; Patrick De Pelsmacker
| Year of publication: |
2013
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|---|---|
| Authors: | Moons, Ingrid ; Pelsmacker, Patrick de |
| Published in: |
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]. - Wiesbaden : Springer Gabler, ISBN 978-3-658-02364-5. - 2013, p. 233-243
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| Subject: | Produktentwicklung | New product development | Werbung | Advertising | Conjoint-Analyse | Conjoint analysis | Elektrofahrzeug | Electric vehicle | Kfz-Industrie | Automotive industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009773026