Developing global products and marketing strategies : a construct and a research agenda
James Wills; A. Coskun Samli; Laurence Jacobs
| Year of publication: |
2008
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|---|---|
| Authors: | Wills, James R. ; Samli, A. Coskun ; Jacobs, Laurence W. |
| Published in: |
International marketing ; Vol. 2. - Cheltenham [u.a.] : Edward Elgar. - 2008, p. 205-214
|
| Subject: | Marketingmanagement | Marketing management | Globalisierung | Globalization | Bauwirtschaft | Construction industry | Multinationales Unternehmen | Transnational corporation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003655925