Developing global products and marketing strategies : a rejoinder
A. Coskun Samli; James R. Wills; Laurence Jacobs
| Year of publication: |
2008
|
|---|---|
| Authors: | Samli, A. Coskun ; Wills, James R. ; Jacobs, Laurence W. |
| Published in: |
International marketing ; Vol. 2. - Cheltenham [u.a.] : Edward Elgar. - 2008, p. 222-226
|
| Subject: | Marketingmanagement | Marketing management | Globalisierung | Globalization | Internationales Marketing | International marketing | Multinationales Unternehmen | Transnational corporation | Welt | World |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003655932