Developing Integrated Marketing Communication (IMC) in online communities: a conceptual perspective from search, experience and credence segmentation
Pingjun Jiang and Swee-lim Chia
| Year of publication: |
2010
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|---|---|
| Authors: | Jiang, Pingjun ; Chia, Swee-lim |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 21516765. - Vol. 6.2010, 1, p. 22-40
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009850617