Developing inter-regional brands
Hans Ruediger Kaufmann; Susanne Durst
Year of publication: |
2008
|
---|---|
Authors: | Kaufmann, Hans Ruediger ; Durst, Susanne |
Published in: |
EuroMed journal of business. - Bingley : Emerald, ISSN 1450-2194, ZDB-ID 25092054. - Vol. 3.2008, 1, p. 38-62
|
Saved in:
Saved in favorites
Similar items by person
-
Developing inter-regional brands
Kaufmann, Hans RĂ¼diger, (2008)
-
The impact of decision-maker's identity on SME internationalisation : do origins matter?
Sommer, Lutz, (2010)
-
How brand personality, brand identification and service quality influence service brand equity
Loureiro, Sandra Maria Correia, (2014)
- More ...