Developing qualitative propositions in sales research : existing approaches and a new multiphasic technique

Jeff S. Johnson

Year of publication:	2020
Authors:	Johnson, Jeff S.
Published in:	Journal of personal selling & sales management : JPSSM. - London : Routledge, Taylor & Francis, ISSN 1557-7813, ZDB-ID 2068748-5. - Vol. 40.2020, 1, p. 19-24
Subject:	multiphasic design \| proposition guidelines \| proposition-making techniques \| qualitative propositions \| sales research \| Qualitative Methode \| Qualitative method \| Verkauf \| Selling \| Marktforschung \| Market research

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