Developing the capability of marketing intelligence : a subjective dynamic capability study
Wei-Shong Lin, Jing-Wen Hsu and Ming-Yih Yeh
| Year of publication: |
2015
|
|---|---|
| Authors: | Lin, Wei-shong ; Hsu, Jing-wen ; Yeh, Ming-yih |
| Published in: |
Benchmarking : an international journal ; BIJ. - Bingley : Emerald, ISSN 1463-5771, ZDB-ID 1473104-6. - Vol. 22.2015, 7, p. 1341-1359
|
| Subject: | Market orientation | Organizational capability | Competence | Dynamische Kompetenzen | Dynamic capabilities | Marketingmanagement | Marketing management | Capability-Ansatz | Capability approach | Kompetenz | Marketing | Ressourcenorientierter Ansatz | Resource-based view | Lernende Organisation | Learning organization | Wettbewerbsvorteil | Competitive advantage |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011406665