Developing what customers really need : involving customers in innovations

Marcel E. A. Weber; Mathieu C. D. P. Weggeman and Joan E. van Aken

Year of publication:	2012
Authors:	Weber, Marcel E. A. ; Weggeman, Mathieu C. D. P. ; Aken, Joan Ernst van
Published in:	International journal of innovation and technology management. - Singapore [u.a.] : World Scientific Publishing, ISSN 0219-8770, ZDB-ID 2225555-2. - Vol. 9.2012, 3, p. 1-15
Subject:	co-creation \| co-design \| co-development \| User involvement \| user-driven innovation \| Kundenintegration \| Customer integration \| Innovation \| Beziehungsmarketing \| Relationship marketing \| Konsumentenverhalten \| Consumer behaviour \| Innovationsmanagement \| Innovation management \| Produktentwicklung \| New product development

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