Development and testing of a model of consideration set formation

John H. Roberts ; James M. Lattin

Year of publication:	1990
Authors:	Roberts, John H. ; Lattin, James M.
Publisher:	Kensington, NSW
Subject:	Produktgestaltung \| Product design \| Konsumentenverhalten \| Consumer behaviour \| Nutzen \| Utility \| Handelsmarke \| Store brand \| Lebensmittelmarkt \| Food market \| Australien \| Australia

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