Development and validation of a brand trust scale
Elena Delgado-Ballester, Jose Luis Munuera-Alemán and María Jesús Yagu͏̈e-Guillén
| Year of publication: |
2007
|
|---|---|
| Authors: | Delgado-Ballester, Elena ; Munuera-Alemán, Jose Luis ; Yagüe Guillén, María Jésus |
| Published in: |
Fundamentals of marketing research ; Vol. 3. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 90-105
|
| Subject: | Markenartikel | Brand | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003540247