Development and validation of a brand trust scale
| Year of publication: |
2003
|
|---|---|
| Authors: | Degado-Ballester, Elena ; Munuera-Alemán, Jose Luis ; Yagüe-Guillén, Maria Jesus |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - Abingdon [u.a.] : Warc, ISSN 0025-3618, ZDB-ID 20063143. - Vol. 45.2003, 1, p. 35-54
|