Development, measurement and validation of customer churn scale in Indian mobile services
P.S. Rajeswari and P. Suganthi
| Year of publication: |
2022
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|---|---|
| Authors: | Rajeswari, P. S. ; Suganthi, P. |
| Published in: |
International journal of services and operations management : IJSOM. - Genève : Inderscience Enterprises, ISSN 1744-2389, ZDB-ID 2205101-6. - Vol. 42.2022, 3, p. 295-314
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| Subject: | customer churn | mobile services | corporate image | price | service quality | customer relationship management | CRM | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Indien | India | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Firmenimage | Corporate reputation | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSOM.2020.10031145 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013367294