Development of an empirical framework of customer loyalty in the mobile telecommunications sector
Rituraj Saroha and Saloni Pawan Diwan
| Year of publication: |
2020
|
|---|---|
| Authors: | Saroha, Rituraj ; Diwan, Saloni Pawan |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 28.2020, 8, p. 659-680
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| Subject: | Customer Loyalty | Indian Telecom Sector | Net Promoter Scores | Structural Equation Modelling | Beziehungsmarketing | Relationship marketing | Mobilkommunikation | Mobile communications | Indien | India | Telekommunikationssektor | Telecommunications industry | Strukturgleichungsmodell | Structural equation model | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Telekommunikation | Telecommunications | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2019.1569110 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012313931