Development of empirically-based customer-derived positioning taxonomy for FMCG sector in the Indian emerging market
Natasha Saqib and Ali M. Shah
| Year of publication: |
2022
|
|---|---|
| Authors: | Saqib, Natasha ; Shah, Ali M. |
| Subject: | Brand | FMCG | Marketing | Positioning | Product and scale development | Young consumers | Indien | India | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Schwellenländer | Emerging economies | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/YC-11-2020-1257 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013367875