Diagnosing Customer Value: Integrating the Value Process and Relationship Marketing
| Year of publication: |
2001
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|---|---|
| Authors: | Payne, Adrian ; Holt, Sue |
| Published in: |
British journal of management : BJM. - Oxford : Blackwell Publ, ISSN 1045-3172, ZDB-ID 10554348. - Vol. 12.2001, 2, p. 159
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