Die Bedeutung von Kundenzufriedenheitsstudien im Handel : Eine Analyse von Kundenbefragungen und User Generated Content mithilfe des Topic Modelings

von Denise Graf

Einleitung -- Die Bedeutung und Messung von Kundenzufriedenheit -- Grundlagen und Anwendung des Topic Modelings -- Entwicklung der Forschungsfragen -- Methodik -- Ergebnisse -- Diskussion und Implikationen -- Fazit.

Year of publication:	2024
Authors:	Graf, Denise
Publisher:	2024.: Wiesbaden : Springer Fachmedien Wiesbaden 2024.: Wiesbaden : Imprint: Springer Gabler
Subject:	Online-Bewertungen \| User Generated Content \| Topic-Model \| Marktforschung \| Text-Mining \| Kundenzufriedenheit

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