Die Geheimnisse erfolgreichen YouTube-Marketings : von YouTubern lernen und Social Media Chancen nutzen
Marc Oliver Opresnik, Oguz Yilmaz
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Opresnik, Marc Oliver ; Yılmaz, Oğuz |
| Institutions: | Springer-Verlag GmbH (publisher) |
| Publisher: |
Berlin : Springer Gabler |
| Subject: | YouTube | Online-Marketing | Internet marketing | Social Web | Social web |
| Description of contents: | Table of Contents [gbv.de] ; Description [springer.com] |
| Extent: | X, 212 Seiten Illustrationen 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverzeichnis: Seite 207-209 201608 |
| ISBN: | 978-3-662-50316-4 ; 3-662-50316-6 ; 978-3-662-50317-1 |
| Other identifiers: | 10.1007/978-3-662-50317-1 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011484918