Die Werbewirkung von Sportsponsoring
by Thade Dudzik
| Year of publication: |
2006 ; 1. Aufl.
|
|---|---|
| Authors: | Dudzik, Thade |
| Publisher: |
Wiesbaden : Deutscher Universitäts-Verlag |
| Subject: | Sponsoring | Sponsorship | Sport | Sports | Werbewirkung | Advertising effects | Schätzung | Estimation | Deutschland | Germany | Sportsponsoring |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | Online-Ressource v.: digital |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Frankfurt (Oder), Europa-Univ. Viadrina, Diss., 2006 |
| Notes: | Literaturverz. S. 239 - 258 |
| ISBN: | 978-3-8350-9365-2 ; 978-3-8350-0528-0 |
| Other identifiers: | 10.1007/978-3-8350-9365-2 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013515341