Differences in perceived image of fruit and vegetables from a specific origin : the moderating role of familiarity
Juan Carlos Gázquez-Abad, David Jiménez-Castillo, and Gema M. Marín-Carrillo
| Year of publication: |
2012
|
|---|---|
| Authors: | Gázquez-Abad, Juan Carlos ; Jiménez-Castillo, David ; Marín-Carrillo, Gema M. |
| Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 18.2012, 5, p. 397-416
|
| Subject: | Obst | Fruit | Gemüse | Vegetables | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Spanien | Spain | EU-Staaten | EU countries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009665443