Different channel - different price? : investigating the practice of multi-channel price differentiation
Agnieszka Wolk and Christine Ebling
| Year of publication: |
2011
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|---|---|
| Authors: | Wolk, Agnieszka ; Ebling, Christine |
| Published in: |
GfK marketing intelligence review. - Nürnberg : GfK, ISSN 1865-5866, ZDB-ID 2498727X. - Vol. 3.2011, 2, p. 50-53
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009893825