Multi-channel price differentiation: An empirical investigation of existence and causes
| Year of publication: |
2010
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|---|---|
| Authors: | Wolk, Agnieszka ; Ebling, Christine |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 27.2010, 2, p. 142-151
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