Different Roles, Different Strokes: Organizing Virtual Customer Environments to Promote Two Types of Customer Contributions
| Year of publication: |
2010
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| Authors: | Nambisan, Satish ; Baron, Robert A. |
| Published in: |
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations. - Hanover, Md : INFORMS, ISSN 1047-7039, ZDB-ID 10222364. - Vol. 21.2010, 2, p. 554-573
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