Different Thinking: Creative Strategies for Developing the Innovative Business
| Year of publication: |
2008
|
|---|---|
| Authors: | Roy, Abhijit |
| Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 17.2008, 6, p. 420-421
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Marketing | Innovation | Pricing | Strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review |
| Language: | English |
| Other identifiers: | 10.1108/10610420810904176 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014896052