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Differenzierung von Marken durch Neuromarketing am Beispiel der Tourismusbranche

I. Markgraf; D. Scheffer
Year of publication:
2011
Authors: Markgraf, I. ; Scheffer, D.
Publisher: Elmshorn : Nordakademie
Subject: Tourismuswirtschaft | Tourism industry | Neuromarketing | Markenführung | Brand management
freely available
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www.nordakademie.de
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