Diffusion between groups : the influence of social brokers on content adoption in social networks
Zhi Yang, Cai Yang, Chongyu Lu, Feng Wang, Wei Zhou
| Year of publication: |
2023
|
|---|---|
| Authors: | Yang, Zhi ; Yang, Cai ; Lu, Chongyu ; Wang, Feng ; Zhou, Wei |
| Subject: | Content marketing | Innovators and followers | Network group | Social brokers | Soziales Netzwerk | Social network | Social Web | Social web | Innovationsdiffusion | Innovation diffusion | Vermittlungstätigkeit | Intermediation | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-11-2020-0811 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014252250