//-->
Experimentelle Werbeerfolgsprognose
Fischerkoesen, Hans M., (1967)
Advertising
Cohen, Dorothy, (1972)
Advertising : creative communication with consumers
Hepner, Harry Walker, (1964)
The economics of legal cnflicts
Gould, John P., (1973)
The expected utility hypothesis and the selection of optimal deductibles for a given insurance policy
Gould, John P., (1969)
Inventories and stochastic demand : equilibrium models of the firm and industry
Gould, John P., (1978)