Digital authenticity : towards a research agenda for the AI-driven fifth phase of digitalization in business-to-business marketing
Carsten Lund Pedersen, Thomas Ritter
| Year of publication: |
2024
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|---|---|
| Authors: | Pedersen, Carsten Lund ; Ritter, Thomas |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 123.2024, p. 162-172
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| Subject: | Artificial intelligence | Authenticity | Business-to-business marketing | Digitalization | Digitalisierung | Digitization | Künstliche Intelligenz | B-to-B-Marketing | Glaubwürdigkeit | Credibility | Electronic Commerce | E-commerce | Lieferantenmanagement | Supplier relationship management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2024.10.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015168485