Digital customer journey in the luxury hotel experience : a case study approach

Jonathan Gomez Punzon

Year of publication:	2021
Authors:	Gomez Punzon, Jonathan
Published in:	Advanced digital marketing strategies in a data-driven era. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-7998-8004-2. - 2021, p. 246-260
Subject:	Hotellerie \| Hotel industry \| Luxusgüter \| Luxury goods \| Online-Marketing \| Internet marketing \| Digitalisierung \| Digitization

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