Digital marketing and small and medium-sized enterprises' business performance in emerging markets
Wisdom Apedo Deku, Jiuhe Wang, Alexander Kofi Preko
| Year of publication: |
2024
|
|---|---|
| Authors: | Deku, Wisdom Apedo ; Wang, Jiuhe ; Preko, Alexander Diani Kofi |
| Published in: |
Asia Pacific journal of innovation and entrepreneurship : APJIE. - Bingley : Emerald Publishing Limited, ISSN 2398-7812, ZDB-ID 2914364-0. - Vol. 18.2024, 3, p. 251-269
|
| Subject: | Customer relationship management | Digital marketing technologies | Emerging markets | SMEs’ business performance | KMU | SME | Schwellenländer | Emerging economies | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Social Web | Social web |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJIE-07-2022-0069 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015189444