Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Venkatesh Shankar, Dhruv Grewal, Sarang Sunder, Beth Fossen, Kay Peters, Amit Agarwal
| Year of publication: |
2022
|
|---|---|
| Authors: | Shankar, Venkatesh ; Grewal, Dhruv ; Sunder, Sarang ; Fossen, Beth ; Peters, Kay ; Agarwal, Amit |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 39.2022, 2, p. 541-565
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| Subject: | B2B | B2C | C2B | C2C | Digital | Global | International | Internet | Marketing communication | Mobile | Social media | Online-Marketing | Internet marketing | Social Web | Social web | Marketingmanagement | Marketing management | Electronic Commerce | E-commerce | Globalisierung | Globalization | Digitalisierung | Digitization | Beziehungsmarketing | Relationship marketing | Internationales Marketing | International marketing | Mobilkommunikation | Mobile communications |