Digital marketing : using the new technologies to get closer to your customers
Will Rowan
| Year of publication: |
2002 ; 1. publ.
|
|---|---|
| Authors: | Rowan, Will |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Technischer Fortschritt | Technological change | Marketingmanagement | Marketing management | Telemarketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | X, 246 S graph. Darst 24 cm. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index £22.50 : CIP entry (Dec.) |
| ISBN: | 0-7494-3664-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001607673