Digital marketing : using the new technologies to get closer to your customers

Will Rowan

Year of publication:	2002 ; 1. publ.
Authors:	Rowan, Will
Publisher:	London [u.a.] : Kogan Page
Subject:	Online-Marketing \| Internet marketing \| Beziehungsmarketing \| Relationship marketing \| Technischer Fortschritt \| Technological change \| Marketingmanagement \| Marketing management \| Telemarketing
Description of contents:	Table of Contents [gbv.de]

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