Digital Product Management : Frameworks - Tools - Cases

edited by Sascha Hoffmann

User-centric product visions -- Product strategy -- Objectives and key results (OKR) -- Product roadmaps -- Product discovery -- Validation of product ideas -- Product delivery -- Growth -- Product changes -- A/B testing in digital product management -- Becoming an outstanding product manager -- Product sense -- Product leadership -- Alignment -- Product evangelizing and storytelling -- Product owner and scrum master -- User experience -- Data analytics -- Product organizations -- Agile frameworks.

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Alternative title:	Digitales Produktmanagement
Year of publication:	2024
Other Persons:	Hoffmann, Sascha (ed.)
Publisher:	2024.: Wiesbaden : Springer Fachmedien Wiesbaden 2024.: Wiesbaden : Imprint: Springer
Subject:	Product Management \| Product Owner \| OKR-Modell \| Agile product development Scrum \| Kanban \| Lateral Leadership \| User Experience EX \| User Research \| A/B-Testing \| Backlog Ticketing Stand-up \| Daily Scrum \| Scrum Master Agile Coach \| Minimum Viable Product (MVP) \| Iteration \| Order clarification \| Storytelling \| Agile Frameworks \| Product Sense Product feel \| Produktmanagement \| Product management \| Digitalisierung \| Digitization

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Digital product management. - Wiesbaden : Springer, 2024. - XXIV, 357 Seiten

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