Digital strategies in the pharmaceutical industry
Leonard Lerer and Mike Piper
| Year of publication: |
2003
|
|---|---|
| Authors: | Lerer, Leonard ; Piper, Mike |
| Publisher: |
Basingstoke [u.a.] : Palgrave Macmillan |
| Subject: | Pharmazeutische Industrie | Electronic Commerce |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 239 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-4039-0379-4 |
| Classification: | Pharmazie, Pharmazeutika ; Produzierendes Gewerbe ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004766400