Digital touch in sponsorship : getting closer to the brand through virtual reality
Olivia Petit, Thierry Lorey, Frédéric Dosquet
| Year of publication: |
2023
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|---|---|
| Authors: | Petit, Olivia ; Lorey, Thierry ; Dosquet, Frédéric |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 47.2023, 5, p. 1758-1771
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| Subject: | digital sensory marketing | immersion | mental imagery | psychological distance | sponsor attachment | virtual reality | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour | Sponsoring | Sponsorship | Marketingmanagement | Marketing management | Markenführung | Brand management | Online-Marketing | Internet marketing | Social Web | Social web | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12945 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014335634